{"id":431,"date":"2018-03-22T13:52:07","date_gmt":"2018-03-22T13:52:07","guid":{"rendered":"https:\/\/spicepress.spicethemes.com\/?p=431"},"modified":"2026-02-26T09:52:10","modified_gmt":"2026-02-26T09:52:10","slug":"how-to-become-successful-on-online-marketing","status":"publish","type":"post","link":"https:\/\/madora.me\/ar\/how-to-become-successful-on-online-marketing\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0628\u062f\u0623 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0638\u0647\u0648\u0631\u0643 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u0628\u062e\u0637\u0648\u0627\u062a \u0628\u0633\u064a\u0637\u0629\u061f"},"content":{"rendered":"<p>\u0627\u0644\u0648\u0635\u0641 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u064a (Meta Description): \u0647\u0644 \u064a\u0639\u0627\u0646\u064a \u0645\u0648\u0642\u0639\u0643 \u0645\u0646 \u0636\u0639\u0641 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u061f \u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO) \u0648\u062a\u0635\u062f\u0631 \u0646\u062a\u0627\u0626\u062c \u062c\u0648\u062c\u0644 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0645\u0639 \u062e\u0628\u0631\u0627\u0621 \u0648\u0643\u0627\u0644\u0629 \u0645\u0627\u062f\u0648\u0631\u0627.<\/p>\n<p><!--more--><\/p>\n<p>\u064a\u0642\u0648\u0644 \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u0642\u0648\u0644\u0629 \u0634\u0647\u064a\u0631\u0629: \"\u0623\u0641\u0636\u0644 \u0645\u0643\u0627\u0646 \u0644\u0625\u062e\u0641\u0627\u0621 \u0623\u064a \u0634\u064a\u0621 \u0647\u0648 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0645\u0646 \u0646\u062a\u0627\u0626\u062c \u0628\u062d\u062b \u062c\u0648\u062c\u0644!\".<\/p>\n<p>\u0641\u064a \u0639\u0627\u0644\u0645\u0646\u0627 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u064a\u0648\u0645\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0639\u0645\u064a\u0644\u0643 \u064a\u0628\u062d\u062b \u0639\u0646 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0648\u0644\u0627 \u064a\u062c\u062f \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u062a\u0635\u062f\u0631 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0641\u0623\u0646\u062a \u0628\u0628\u0633\u0627\u0637\u0629 \u062a\u0647\u062f\u064a \u0623\u0631\u0628\u0627\u062d\u0643 \u0648\u0639\u0645\u0644\u0627\u0626\u0643 \u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0643. \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0623\u0648 \u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640 (SEO - Search Engine Optimization) \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0631\u0641\u0627\u0647\u064a\u0629 \u062a\u0642\u0646\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0623\u0630\u0643\u0649 \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0644\u062c\u0644\u0628 \"\u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0636\u0648\u064a\u0629\" \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0627 \u062a\u062a\u0648\u0642\u0641.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062a\u0633\u0627\u0621\u0644 \u0645\u0646 \u0623\u064a\u0646 \u062a\u0628\u062f\u0623\u060c \u0641\u0646\u062d\u0646 \u0641\u064a \u0648\u0643\u0627\u0644\u0629 \u0645\u0627\u062f\u0648\u0631\u0627 (Madora Agency) \u0646\u0636\u0639 \u0628\u064a\u0646 \u064a\u062f\u064a\u0643 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u0623\u0633\u064a\u0633 \u062d\u0636\u0648\u0631 \u0631\u0642\u0645\u064a \u0644\u0627 \u064a\u064f\u0642\u0647\u0631 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0623\u0643\u0628\u0631 \u0639\u0627\u0644\u0645\u064a\u0627\u064b.<\/p>\n<p>---<\/p>\n<p>1. \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \"\u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u0628\u062d\u062b\u064a\u0629\" \u0628\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 (Keyword Research)<\/p>\n<p>\u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0627\u0644\u0623\u0645\u0631 \u0639\u0644\u0649 \u062d\u0634\u0648 \u0645\u0648\u0642\u0639\u0643 \u0628\u0627\u0644\u0643\u0644\u0645\u0627\u062a\u060c \u0628\u0644 \u0628\u0641\u0647\u0645 \u0645\u0627\u0630\u0627 \u064a\u0643\u062a\u0628 \u0639\u0645\u064a\u0644\u0643 \u0641\u064a \u0645\u0631\u0628\u0639 \u0627\u0644\u0628\u062d\u062b\u061f \u0648\u0645\u0627 \u0647\u064a \u0646\u064a\u062a\u0647 (\u0647\u0644 \u064a\u0628\u062d\u062b \u0644\u064a\u062a\u0639\u0644\u0645 \u0623\u0645 \u0644\u064a\u0634\u062a\u0631\u064a\u061f).<\/p>\n<p>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629: \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0643\u0644\u0645\u0629 \u0639\u0627\u0645\u0629 \u0648\u0634\u062f\u064a\u062f\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u062b\u0644 \"\u062a\u0633\u0648\u064a\u0642\"\u060c \u0627\u0628\u062f\u0623 \u0628\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0646\u0641 (Long-Tail Keywords) \u0645\u062b\u0644 \"\u0623\u0641\u0636\u0644 \u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0631\u0642\u0645\u064a \u0641\u064a \u062a\u0631\u0643\u064a\u0627\". \u0647\u0630\u0647 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u062a\u062c\u0644\u0628 \u0632\u0648\u0627\u0631\u0627\u064b \u0645\u0633\u062a\u0639\u062f\u064a\u0646 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p>---<\/p>\n<p>2. \u062a\u062d\u0633\u064a\u0646 \u0647\u064a\u0643\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062f\u0627\u062e\u0644\u064a (On-Page SEO)<\/p>\n<p>\u062c\u0648\u062c\u0644 \u064a\u0645\u062a\u0644\u0643 \u0639\u0646\u0627\u0643\u0628 \u0632\u062d\u0641 (Crawlers) \u062a\u0642\u0631\u0623 \u0645\u0648\u0642\u0639\u0643 \u0643\u0645\u0627 \u064a\u0642\u0631\u0623 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0627\u0644\u0643\u062a\u0627\u0628\u060c \u0644\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0646\u0638\u0645\u0627\u064b\u060c \u062c\u0630\u0627\u0628\u0627\u064b\u060c \u0648\u0645\u0641\u064a\u062f\u0627\u064b.<\/p>\n<p>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629:<\/p>\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0627\u0644\u0641\u0631\u0639\u064a\u0629 (H1, H2, H3) \u0644\u062a\u0631\u062a\u064a\u0628 \u0623\u0641\u0643\u0627\u0631\u0643.<\/p>\n<p>\u0642\u0645 \u0628\u0635\u064a\u0627\u063a\u0629 \"\u0648\u0635\u0641 \u062a\u0639\u0631\u064a\u0641\u064a\" \u062c\u0630\u0627\u0628 \u0644\u0643\u0644 \u0635\u0641\u062d\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR).<\/p>\n<p>\u0644\u0627 \u062a\u0646\u0633\u064e \u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0646\u0635 \u0627\u0644\u0628\u062f\u064a\u0644 (Alt Text) \u0644\u0644\u0635\u0648\u0631\u060c \u0641\u062c\u0648\u062c\u0644 \u0644\u0627 \u064a\u0631\u0649 \u0627\u0644\u0635\u0648\u0631 \u0628\u0644 \u064a\u0642\u0631\u0623 \u0648\u0635\u0641\u0647\u0627.<\/p>\n<p>---<\/p>\n<p>3. \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 (Technical SEO &amp; UX)<\/p>\n<p>\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0628\u0637\u064a\u0621 \u0647\u0648 \u0627\u0644\u0639\u062f\u0648 \u0627\u0644\u0623\u0648\u0644 \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u062c\u0648\u062c\u0644. \u0625\u0630\u0627 \u0627\u0633\u062a\u063a\u0631\u0642 \u0645\u0648\u0642\u0639\u0643 \u0623\u0643\u062b\u0631 \u0645\u0646 3 \u062b\u0648\u0627\u0646\u064d \u0644\u064a\u0641\u062a\u062d\u060c \u0641\u0633\u064a\u063a\u0627\u062f\u0631\u0647 \u0627\u0644\u0632\u0627\u0626\u0631 \u0641\u0648\u0631\u0627\u064b (\u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f - Bounce Rate).<\/p>\n<p>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629: \u062a\u0623\u0643\u062f \u0623\u0646 \u0645\u0648\u0642\u0639\u0643 \u0645\u062a\u0648\u0627\u0641\u0642 \u062a\u0645\u0627\u0645\u0627\u064b \u0645\u0639 \u0634\u0627\u0634\u0627\u062a \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (Mobile-Friendly)\u060c \u062d\u064a\u062b \u0623\u0646 \u0623\u063a\u0644\u0628 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u062a\u062a\u0645 \u0639\u0628\u0631 \u0627\u0644\u062c\u0648\u0627\u0644. \u0627\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0642\u0648\u064a\u0629\u060c \u0648\u0642\u0645 \u0628\u0636\u063a\u0637 \u062d\u062c\u0645 \u0627\u0644\u0635\u0648\u0631 \u0642\u0628\u0644 \u0631\u0641\u0639\u0647\u0627.<\/p>\n<p>---<\/p>\n<p>4. \u0628\u0646\u0627\u0621 \u0627\u0644\u0633\u0644\u0637\u0629 \u0639\u0628\u0631 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 (Backlink Building)<\/p>\n<p>\u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062a\u064a \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0623\u062e\u0631\u0649 \u0628\u0645\u062b\u0627\u0628\u0629 \"\u0623\u0635\u0648\u0627\u062a \u062b\u0642\u0629\". \u0643\u0644\u0645\u0627 \u062d\u0635\u0644\u062a \u0639\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0642\u0648\u064a\u0629 \u0648\u0630\u0627\u062a \u0635\u0644\u0629 \u0628\u0645\u062c\u0627\u0644\u0643\u060c \u0643\u0644\u0645\u0627 \u0623\u062f\u0631\u0643 \u062c\u0648\u062c\u0644 \u0623\u0646 \u0645\u0648\u0642\u0639\u0643 \u064a\u0645\u062b\u0644 \"\u0633\u0644\u0637\u0629\" (Authority) \u0648\u0645\u0635\u062f\u0631\u0627\u064b \u0645\u0648\u062b\u0648\u0642\u0627\u064b \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/p>\n<p>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629: \u0627\u0628\u062f\u0623 \u0628\u0643\u062a\u0627\u0628\u0629 \u0645\u0642\u0627\u0644\u0627\u062a \u0636\u064a\u0641 (Guest Posts) \u0641\u064a \u0645\u062f\u0648\u0646\u0627\u062a \u0645\u0634\u0647\u0648\u0631\u0629\u060c \u0623\u0648 \u0627\u0646\u0634\u0631 \u062a\u0642\u0627\u0631\u064a\u0631 \u0642\u064a\u0645\u0629 \u062a\u062c\u0628\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u064a\u0643 \u0643\u0645\u0631\u062c\u0639.<\/p>\n<p>---<\/p>\n<p>\u0644\u0645\u0627\u0630\u0627 \u062a\u0631\u0647\u0642 \u0646\u0641\u0633\u0643 \u0628\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a\u061f \u062f\u0639 \u0645\u0627\u062f\u0648\u0631\u0627 \u062a\u0642\u0648\u062f\u0643 \u0644\u0644\u0642\u0645\u0629!<\/p>\n<p>\u0631\u062d\u0644\u0629 \u062a\u0635\u062f\u0631 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u062a\u062a\u0637\u0644\u0628 \u0635\u0628\u0631\u0627\u064b\u060c \u062a\u062d\u0644\u064a\u0644\u0627\u064b \u062f\u0642\u064a\u0642\u0627\u064b\u060c \u0648\u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u062f\u0648\u0631\u064a\u0629. \u0641\u064a Madora Agency\u060c \u0646\u062d\u0646 \u0644\u0627 \u0646\u0642\u062f\u0645 \u0644\u0643 \u0645\u062c\u0631\u062f \u0646\u0635\u0627\u0626\u062d\u060c \u0628\u0644 \u0646\u0645\u062a\u0644\u0643 \u0641\u0631\u064a\u0642\u0627\u064b \u0645\u062a\u0643\u0627\u0645\u0644\u0627\u064b \u0645\u0646 \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0640 SEO\u060c \u0648\u0635\u0646\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c 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Central).<\/p>\n<p>\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0623\u062d\u062f\u062b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u064a\u0639\u062a\u0628\u0631 \u0645\u0648\u0642\u0639 Ahrefs Blog \u0645\u0646 \u0623\u0642\u0648\u0649 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629.<\/p>\n<p>---<\/p>\n<p>\u0647\u0644 \u0623\u0646\u062a \u0645\u0633\u062a\u0639\u062f \u0644\u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u061f<\/p>\n<p>\u0644\u0627 \u062a\u062a\u0631\u0643 \u0646\u062c\u0627\u062d\u0643 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u0635\u062f\u0641\u0629. \u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627 \u0627\u0644\u064a\u0648\u0645 \u0644\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 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